Utilities are a very interesting industry from a data science point of view. We can go in detail about the possibilities for modelling and so on. But as an example, this is a more practical example. From a customer point of view, most contact points with an utilities company are negative. The customer doesn’t get a lot of communication, unless it’s a power outage or the monthly/yearly bill.
So how can we work on customer retention and customer satisfaction? The key is to create more positive contact points and most importantly, more value for the customer. If there is no bond with the utilities company, you are competing on the price of the commodities, which can be very volatile for your client base.
There are smart meters on the market that allow the utilities company to create valuable customer insights and provide true customer value.